IPG SMS Policy & disclosure
1. Purpose of SMS Communication
IPG utilizes SMS messaging solely to support customer service and ongoing production coordination.
This form of communication is conversational in nature, initiated by the customer or client, and used to provide responsive assistance as needed.
Examples of SMS use include:
Providing real-time technical support for rented equipment
Answering questions during set-up or operation of AV gear
Receiving client updates or changes regarding their production requirements
Confirming logistical details such as delivery windows or service availability
Key Notes:
SMS messages are not used for marketing or promotional purposes.
Our team responds only after a client initiates a conversation—we do not send unsolicited SMS messages.
Clients may interact with different business lines, depending on their request. Messages are routed to the appropriate department for the most efficient response.
IPG does not store or retain SMS conversations beyond what is accessible through the service provider interface.
2. Consent to Receive SMS Communications
IPG communicates with clients via SMS only in the context of an existing or active service relationship. Clients provide their mobile number verbally or via email when initiating or managing an event, rental, or production service with us.
By supplying a mobile number for service-related purposes, clients give implied consent to receive SMS messages related to:
Rental coordination and delivery timing (e.g., drop-off delays or location issues)
Technical support
Real-time event updates or production changes
Our team may occasionally initiate an SMS when it is necessary to deliver time-sensitive information, but we do not use SMS for marketing, promotions, or cold outreach.
Clients may opt out of SMS communication at any time by notifying our team, and we will honor that request promptly.
3. Opt-Out Mechanism
Clients have the right to opt out of SMS communications at any time.
To stop receiving text messages from IPG, clients may:
Reply “STOP” to any message received from one of our business lines
Request to opt out via email or phone, and our team will update their communication preferences accordingly
Inform their primary contact at IPG directly, who will ensure the request is honored across all relevant departments
Once an opt-out request is received, IPG will immediately cease all SMS communications to that number, except when legally required (e.g., to confirm the opt-out itself).
4. Message Frequency and Timing
IPG sends SMS messages on an as-needed basis and only in response to active service needs or client inquiries.
We do not send recurring or scheduled messages, and we do not use SMS for marketing or promotional campaigns.
Typical SMS usage includes:
Responding to client-initiated questions or support requests
Notifying clients of delivery updates, scheduling issues, or urgent changes
Clarifying details related to rentals, productions, or event logistics
Messages are generally sent during standard business hours, but may occasionally occur outside those hours if:
A service-related issue is ongoing
A time-sensitive event is in progress
The client initiates a conversation outside regular hours
We are mindful of our clients’ time and will always strive to communicate in a timely, professional, and considerate manner.
5. SMS Content Standards
All SMS messages sent by IPG adhere to strict standards of professionalism, clarity, and purpose. We are committed to maintaining the integrity of our client communications by ensuring all SMS content is:
Directly related to an active service or support request
Free from promotional language, advertisements, or upselling
Respectful and professional in tone and language
Accurate and transparent, avoiding any misleading or deceptive content
We do not include external links, solicit personal financial information, or send messages that may be interpreted as spam or marketing. Messages are written and reviewed by trained staff and tailored to the individual needs of the client or event.
IPG complies with all applicable carrier and regulatory guidelines for SMS content.
6. Data Security and Privacy
IPG is committed to safeguarding the privacy and confidentiality of all client communications, including those conducted via SMS.
SMS messages may be sent or received through:
Nextiva’s VOI business texting platform, which is connected to our main office phone numbers
Personal phone numbers of long-standing team members, when preferred by the client or based on existing relationships
A designated technical support line used during live events, which may be monitored by freelance technicians assigned to specific roles
We uphold the following privacy and data security practices:
All communication is handled on devices and platforms approved for business use
Only authorized staff or contractors with a business need have access to SMS conversations
SMS is used for logistical and technical coordination only—we do not transmit financial, medical, or personally sensitive information via text
Client contact information is never sold, shared, or used for unsolicited messaging
Freelance technicians granted access to SMS tools are briefed on IPG’s communication standards and privacy expectations before deployment.
7. Record-Keeping
IPG does not maintain a formal archive of SMS conversations. However, all messages sent and received via Nextiva’s business texting platform are subject to the platform’s default logging and retention features.
Our current record-keeping approach includes:
Relying on Nextiva’s built-in message history for any texts sent through our main business lines
Not actively storing or exporting SMS conversations unless specifically required for operational or legal reasons
Informing staff and freelancers that SMS communication should be kept concise, professional, and limited to essential service-related content
We do not currently utilize SMS for critical documentation or contractual communication. Clients requiring formal records or confirmations are encouraged to use email or other written formats.
8. Employee Training & Compliance Oversight
IPG provides guidance and oversight to ensure all team members—whether full-time staff or freelance technicians—use SMS communication tools appropriately and in line with this policy.
Key practices include:
Briefing all employees and contractors on SMS usage guidelines prior to their involvement in client communications
Limiting SMS access to individuals with a direct role in customer service, technical support, or production coordination
Reinforcing expectations for professional tone, privacy, and respectful communication across all channels
Monitoring compliance through periodic check-ins, especially for staff using shared business lines or representing IPG on-site
Violations of this policy may result in removal of access to SMS tools and/or other disciplinary actions, depending on the severity of the breach.
Wrap-up Statement
This SMS Policy reflects IPG’s ongoing commitment to clear, professional, and respectful communication. We value our clients’ trust and strive to offer responsive support while maintaining compliance with all applicable communication standards.
Use these links to review our Privacy Policy and Terms & Conditions